Increase your Reach. Fill Your calendar. BUIld an online community that converts.
What This Means For You
✓ Reduce reliance on Airbnb & Booking.com - with clients achieving 50%+ direct bookings within 6–12 months
✓ Stop losing 15–18% per booking in commission - and keep all of the revenue you’ve worked hard to generate
✓ Fill your calendar with consistent, owned demand - not last-minute platform dependency
✓ Attract higher-value guests who book with intent - not price-shop across listings
✓ Increase profit per booking by up to 20%+ through stronger positioning and direct bookings
✓ Get your stay seen by 100K–500K+ people per video - reaching a global, booking-ready audience
How We Do It
✓ A social media strategy built for bookings - not just views
✓ Website Audit/building
✓ Platform + trend optimisation (without diluting your brand)
✓ High-end, on-site content production (photo + video)
✓ Fully managed social media, end-to-end
✓ Consistent, structured content that builds demand over time
✓ Performance tracking focused on intent, not vanity metrics
It’s not about vanity metrics (views and follows) it’s about bookings
Turning this posts views into bookings:
Hello, I’m Annabel…
Bothy Eleven Marketing began with a simple idea: premium stays deserve to be seen online properly.
For me, this didn’t start as an agency - it started much closer to home.
Our family lodges here in Scotland originally relied almost entirely on third-party booking platforms or word of mouth. Like so many others, we were losing a significant percentage of every booking in commission, with very little control over demand, pricing, or who we were attracting.
So I started experimenting with social media for the lodges - not to go viral, but to tell the story of the place properly.
What happened next changed everything.
Through strategic, consistent content, we were able to shift from platform dependency to a well booked, direct booking led business - building demand through organic social media alone. It went from 0% direct bookings to 50% in one year and a huge increase in occupancy.
That experience became the foundation of Bothy Eleven.
Today, I run Bothy Eleven alongside a small, dedicated team - combining years spent exploring, working, and storytelling across Scotland into a service that helps premium UK stays grow online.
We work with premium castles, cabins, cottages, lodges and bothies - helping them attract the right guests and build steady, meaningful demand through social media.
Not by chasing vanity metrics, but by positioning each stay as a destination.
By showing what makes it special.
And by creating content that connects before someone ever books.
Our work is grounded in care.
Care for the land.
Care for local communities.
And care for the people behind the businesses we work with.
Because your brand deserves to keep the value it creates - not give it away in Airbnb commission. And good marketing doesn’t just fill calendars, it builds trust long before someone arrives.
Rooted in Scotland.
Marketing worldwide.
HIGH-PERFORMING CONTENT
Content That Drives Bookings
The Direct Booking BluePrint
Your All-In-One Social Media Partner
Allow us take full control of your social media presence, so you can focus on running your business. We manage your social channels end-to-end-planning, shot lists, onsite filming, creating, scheduling, and optimising content designed to attract guests, boost bookings, and elevate your property’s brand.
No more ghosting your own social media.
Increase you property direct bookings - without relying on OTAs.
-Turn your social media into a consistent, revenue-driving system.
-Attract high-intent guests - not just followers.
-Show up professionally and consistently - without you doing any of the work.
-Create strategic, story-led content that brings the right people to your door.
-Remove the guesswork around what to post and why.
-Convert visibility into enquiries and bookings.
Whether you manage a single property or a portfolio of stays, this partnership keeps your brand visible, consistent, and bookable - without relying on third party websites with heavy commissions or sporadic posting.
VISUAL STORYTELLING WITH REAL RESULTS
Let the results do the talking:
LET’S MAKE IT HAPPEN
Apply to work with us! Fill out the application form and we will review your submission to best suit your needs. We only accept 2 new clients a month so make yours stand out.