Increase your Reach. Fill Your calendar. BUIld an online community that converts.
✓ Get seen by thousands (& millions) of people online
✓ Attract genuine motivated buyers and guests without relying only on portals
✓ Open the door to collaborations, partnerships, and media features
✓ Increase your revenue through higher demand and premium pricing
✓ You reach audiences worldwide who are actively searching for unique stays like yours
HOW?
✓ Strategy built for bookings, not just likes/views
✓ Ongoing trend + SEO optimisation
✓ Custom content from onsite shoots (photo + video)
✓ Full-service social management
✓ Consistent posting and analytics tracking across platforms
✓ Real engagement - not just posting and ghosting
Who we are…
Bothy Eleven Marketing began with a simple idea: rural stays deserve to be seen online properly.
Founded by Annabel Wilson and led by Annabel alongside a small, dedicated team, Bothy Eleven grew from years spent exploring, working, and telling stories across Scotland. What started as a deep love for landscape, place, and community naturally became a way to help rural stays share their story online - honestly, thoughtfully, and in a way that actually supports their business.
We work with castles, cabins, cottages, and bothies, helping them attract the right guests and build steady, meaningful demand through social media. Not just chasing trends, but by keeping consistent, showing what makes each place special and letting that speak for itself.
Our work is grounded in care: care for the land, for local communities, and for the people behind the businesses we work with. We believe social media should feel real and authentic and that good marketing doesn’t just fill calendars, it builds connection and trust long before someone arrives.
We offer full social media management and one-off strategy support for accommodation providers who want to grow sustainably, reduce reliance on third-party platforms, and feel more ownership over their audience and bookings.
Rooted in Scotland, marketing worldwide.
HIGH-PERFORMING CONTENT
Content That Drives Bookings
The Highland Signal
End to End Social Media Service.
A done for you content system - including shot lists, bespoke onsite filming, editing, posting, platform SEO, audience engagement, back end set up, competitor research, monthly analytics and monthly analytics reports - built to turn browsers into bookings. You don’t have to do a thing.
The
Compass
A one-off social media strategy document ready for you to implement straight away.
A focused strategy interview and subsequent written action plan to clarify your brand, and content. Leaving you with a clear roadmap you can implement internally straight away.
The Digital Crofter
We turn your existing footage into high-impact, optimised content, edited, and built to drive bookings.
We post, manage and create quarterly analytics reports to track and understand your audience behaviour and tailor your content accordingly.
HOW DOES The Highland Signal WORK?
Your All-In-One Social Media & Content Partner
Allow us take full control of your social media presence, so you can focus on running your business. We manage your social channels end-to-end-planning, shot lists, onsite filming, creating, scheduling, and optimising content designed to attract guests, boost bookings, and elevate your property’s brand.
No more ghosting your own social media.
A minimum three-month partnership designed to grow direct bookings and elevate your online presence.
Your support is planned around seasonality, occupancy goals and long-term growth.
Each month includes a tailored combination of:
✓ Quarterly on-site filming & photography
✓ Edited short-form video’s for Instagram & TikTok
✓ High-quality photo assets
✓ Custom graphics and carousels
✓ Strategic content planning and implementation
✓ Content scheduling and posting
✓ Monthly analytics and check-ins
Whether you manage a single cottage or a portfolio of stays, this partnership keeps your brand visible, consistent, and bookable - without relying on third party websites with heavy commissions or sporadic posting.
VISUAL STORYTELLING WITH REAL RESULTS
Turning scrolls into sales:
LET’S MAKE IT HAPPEN
Apply to work with us! Fill out the application form and we will review your submission to best suit your needs. We only accept 2 new clients a month so make yours stand out.